Every journey begins with a single step...

STEP 1: Evaluate your Sales Force

Your journey to sales success begins at the bottom of our pyramid - with our Salesforce Evaluations. This is the most accurate and totally objective evaluation of your salespeople and sales system available today. The science behind these evalutions is contained in the white paper 'The Modern Science of Salesperson Selection' by David Kurlan.

STEP 2: Raise the Bar

The next step on your journey is one of raised expectations. When you know what your team is capable of you can effectively 'raise the bar' and demand more. You no longer need to accept under-performers. 

STEP 3: Recruit A-Players

You then have the knowledge to move on to a new regime of Sales Talent Recruitment where you only ever hire 'A' players in future. Eliminate hiring errors and retain salespeople with a great deal of confidence. 

STEP 4: Implement Targeted Training

Only now should you review Sales Training. You now know what training is necessary and who will benefit from it. Objective Assessment has developed a range of unique training programs to deliver measurable results for your entire Sales Force - from school-leavers and graduates through to Sales Managers. Each training solution is specifically designed to lift the performance of everyone in your team with a focus on sales mindsets and skillsets.

STEP 5: Hold Everyone Accountability

Accountability is the most critical factor of sales success. With the right team, targeted training and the bar set high you can be confident your organisation can achieve its goals - and set higher benchmarks for future success.

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Objective Assessment

194 Varsity Parade
Varsity Lakes QLD 4227

PO Box 179 Varsity Lakes QLD 4227

Telephone: (+61) 417 133 112